All this was not exploited to the optimum. After take-over, a major restructure was done. The above services were introduced progressively, starting with minor repairs of motor vehicles, selling of tyres, batteries and other accessories. The car hire was started in 1985 and service center in 1994 with major repairs undertaken. Hand in hand, an aggressive marketing strategy was practiced to increase the volume of business. Today, the company employs over 90 people. 

Car Hire
The car hire division was started in 1985 with a fleet of only 4 new motor vehicles. Aggressive marketing and provision of good, clean cars, which has always been the motto of the company, resulted in a rapid growth in demand. This consequently let to an increase in fleet.

By the end of 1992 the division had over 130 cars and currently holds a fleet of over 70 cars. Today the company dominates a major part of the car hire market with both local an international clientele and competes with other major car rental companies. In 1991, the company introduced the rental of executive vehicles. To date, Avenue is the only company to maintain such a service.